How I Got Here

A little more about the face behind this brand

Since I could talk, I’ve been obsessed with storytelling. I spent most of my early life convinced I’d become either an award-winning actress or the next Erin Andrews, an iconic sports journalist. Either way, narrative has always been at the core of who I am.

I pursued a degree in Media and the Public Interest at Western University with a minor in Writing, where I discovered my passion for branding, marketing, and public relations. For me, marketing is about shaping the narrative, setting the tone, and creatively telling a brand’s story to the world.

My career began in professional sports with the Canadian Football League where I experienced firsthand the power of marketing to unify people under a strong brand. A well-crafted brand can withstand both wins and losses and continue to build community and loyalty.

I later transitioned into the corporate world as a Marketing Manager for a private holding firm where I led strategy and execution for five international companies. I developed a deep understanding of brand voice, creative campaign development, and audience conversion through innovative marketing strategies.

One of the most defining roles of my career came when I joined The Modern Bride as Creative Director. I guided the company’s transformation from a small boutique into an industry-leading and globally recognized brand. Over seven years I helped redefine the bridal shopping experience by crafting a brand that resonated with modern brides and set new standards in the industry.

Today I am the founder of Gray and Co Marketing where I bring over 10 years of experience to help businesses become unforgettable brands. I create custom marketing strategies that reflect your voice, your values, and your story. Because in today’s crowded digital world, what sets a business apart is not just what it sells, but how it connects.